My Process

 

It’s not just about getting clients, it’s about getting the right clients

 

Starting a business is no easy feat and don’t let anyone downplay the work you do! The time and money you invest in your business should be reflected in the ways you present your business.

The tone you use in your marketing, the style of your website and social media, the platforms you use to interact with clients are all a part of your overall brand. Understanding who your audience is, what they need and creating a great experience for them when they interact with your brand requires the ability to tap into that empathetic voice that makes them trust you and your business as the expert you are.

Raven Concept Studio is driven by empathy. My process as a visual designer is to help small businesses find that voice and turn it into a robust and cohesive experience your ideal audience will identify with.

em·pa·thy /ˈempəTHē/

noun

  1. the ability to understand and share the feelings of another.

Make people want to work with YOU

Step 1: Onboarding and Ideation

We begin by discovering your brand’s identity with an age old method - homework. I’ll provide you with my Brand Exploration Guide to fill out and talk about all your favorite (and not so favorite) things about your business and where you would like to see it grow. Maybe think of it less like homework and more of a journal of what you want your brand to be in the next few months. How you answer will guide us throughout the design process.

Step 2: Design

Now that we know what kind of business you want to run, we’ll take these ideologies and aesthetics and turn it into an identifiable brand. The colors, typography and graphics we create and source will be used to make your website and marketing materials look like a one solid identity you can use for your website, marketing and beyond.

Step 3: Launch

We’ve realized your ideal audience, created a unique brand strategy and now we’re ready to unveil your creation. I deliver your final product to you as well as instructions on how to use it - that includes your brand’s custom style guide (and a video tutorial on how to use your new website if you asked for one). My process is meant to make it so that you are equipped to run your business confidently once our time together is done.